Technical SEO is the process of upgrading a website’s technical elements in order to improve the ranking of its pages in search engines. The key factors of technical SEO optimization are simplifying a website that is easier to understand, crawling and making your website faster for search engines.
Not even a single hack or plugin will guarantee your website has efficient technical SEO. You can do several things individually to improve your technical SEO and be on top of your competitors.
What is the reason behind putting technical SEO as a prioritized factor? It is because Google tells you that you have a high-quality website. It is essential because it can influence search engines to provide you with the higher rank you want to give.
Search engines give websites with particular technical features to get better search results. For example, you can take a fast loading time, a secured connection, or a responsive design. Technical SEO is the task you have to do to ensure what your site does.
There are essential tasks checklists to ensure that technical SEO is all about standard maintenance. If you follow the given rules, it will provide the security and structure of your website to meet the search engine’s expectations, and that may reward your website with the result of the search result. The factors of Technical SEO that matters most are as follows:
For creating the encrypted connection between a web browser and server, SSL is used as a security technology. You can tell quickly if a website utilizes SSL since the URL begins with ‘HTTPS://’ rather than ‘HTTP://.’ Google announced that they intend to make “HTTPS everywhere” in 2014, and the websites that have HTTPS will have greater priority than the sites which are not secured.
So, ensure to secure your website in any situation if possible. This may be accomplished by placing an SSL certificate on your website; almost all top website builders now implement SSL by default.
A ‘responsive’ website design automatically changes to make navigation and reading on any device easy. Google says that having a responsive website is an essential ranking factor for its algorithms. According to Google’s new approach of “mobile-first” for content indexing, a responsive website is now more crucial than before.
It’s a good idea to ensure your website is responsive and displays in the best possible way for tablet, desktop, and mobile viewers.
Techniques to speed up your site:
Users, as well as search engine algorithms, can be confused by the same material, and it can also be exploited to influence search rankings or gain more traffic. As a result, search engines aren’t fond of it, and Google and Bing both recommend that web admins rectify it.
You can eliminate any duplicate content by following these processes:
AMP is a Google-based project that uses unique code known as AMP HTML to speed up content delivery on compatible mobile devices. On mobile devices, AMP versions of your web pages loads faster. AMP accomplishes this by reducing your content and code to their possible compressed form, keeping video, text, and photos but disabling comments, conditions, and scripts.
Because the AMP loads so quickly, its versions of pages have more chances to be read by people. Furthermore, it improves dwell time and the number of backlinks pointing to your content. Moreover, Google occasionally features AMP pages in prominent carousels in search results, providing you a significant boost for searching.
Structured data markup is a code that you may add to your website to assist search engines in interpreting the content. This data can help search engines better index your site and provide more relevant results.
Structured data also improves search results by adding “rich snippets.” For example, we can use structured data to add star prices to products, reviewer information, or ratings to reviews.
These enhanced results can increase your CTR and drive more visitors to your site. They are more visually emphasized and appeal immediately to critical information to searchers.
It’s best to add structured data to your site because more CTRs generally receive preferred treatment in search engines.
An XML sitemap allows Google to locate and crawl all the important pages of a website. A sitemap also assists search engines in understanding your website’s structure. Search engines should be able to crawl every important page of your website. There are times, however, when pages are hard to find due to the lack of internal links pointing to them. You can direct your visitors and Google to your most vital pages by using the correct internal links. If you don’t have proper internal links on your website, then sitemaps can make it easier for users to discover content.
You can think of an XML sitemap as a roadmap leading Google to the most important pages on your website. In addition to allowing Google to find your essential website pages quickly, XML sitemaps can be a useful tool for SEO. You need to submit your sitemap to Google Webmaster Tools so that Google bots can index and crawl your website.
By providing Googlebot with a complete list of your site’s pages, submitting your sitemap to Google Webmaster Tools assists Googlebot to scan and indexing your site more effectively.
The sitemap can be created either automatically or manually. If you have a WordPress website, you may use a plugin like Yoast SEO. Your site’s sitemap is generated by the Yoast SEO plugin. It’s an important function of the plugin because it aids search engines in finding and crawling your content. Links to sub-sitemaps for posts, pages, authors, categories, tags, and other taxonomies can be found in the sitemap index. To upload your sitemap to Google Search Console, follow these steps:
Step 1: Before submitting sitemap to Google Search Console, create your sitemap file and upload it to the root of your website, most typically under the path: /sitemap.xml.
Step 2: Go to Search Console and log in.
Step 3: Select Sitemaps from the left-hand menu.
Step 4: Enter your sitemap’s URL and click Submit.
A technical SEO audit is a procedure for examining the technical aspects of your website’s search engine optimization. It basically examines the health of a website and determines what improvements may be required. Search engine bots scour the internet for pages and websites to index. During an SEO audit, there are three main factors to consider:
Lastly, I would like to conclude that we have described technical SEO and its factors in this blog. If you think Ultrabyte has missed out on something, please let us know by commenting below. We will surely appreciate good feedback. Happy reading!