What is Technical SEO? Learn About It’s Factors

  •                                 Aug 25 ,2021

Technical SEO is one of the types of SEO that concentrates on your website’s content optimization which offers you spiders in search engines to index and crawl more effectively. It is considered as a way of upgrading a technical element of a website in order to increase the search engines ranking of its pages. The key factors of technical SEO  optimization are to simplify a website that is easier to understand, crawl, and make your website will be faster for search engines. It concentrates on your website’s content optimization for better rankings which is an important part of on-page SEO.

There is not even a single hack or plug-in that will guarantee your website has efficient technical SEO. There are a number of things you can do individually to improve your technical SEO and be on the top of your competitors.

What is the reason behind putting technical SEO as a prioritized factor? It is due to the fact that Google, which is recognized as one of the most popular search engines in the world, tells you that you have a high-quality website. It is important in the sense that it can influence search engines to provide you the higher rank you wanted to give to it.

Factors of Technical SEO

Search engines give websites with particular technical features to get better search results. You can take a fast loading time, a secured connection, or a responsive design as an example. Technical SEO is the task you have to do to make sure what your site does.

The important tasks checklist to make sure that technical SEO is all about standard maintenance is given below. If you follow the given rules then it would ensure the security and structure of your website meet the search engine’s expectations and that may reward your website with the result of the search result. 

  • Use SSL

For creating the encrypted connection between a web browser and server, SSL (Secure Sockets Layer) is used as a security technology. You can tell easily if a website is utilizing SSL since the URL begins with ‘HTTPS://’ rather than ‘HTTP://’. Google announced that their intention is to make “HTTPS everywhere” in 2014 and the websites that have HTTPS will have greater priority than the sites which are not secured.

So, ensure that your website is secured in any situation if possible. This may be accomplished by placing an SSL certificate on your website, almost all of the top website builders now implement SSL by default though.

  • Make your site user friendly

A ‘responsive’ website design automatically changes to make it easy for navigation and reading on any device. Google says that having a responsive website is a highly important ranking factor for its algorithms. According to Google’s new approach of “mobile-first” for content indexing, a responsive website is now more crucial than before.

As a result, it’s a good idea to make sure your website is totally responsive and displays in the best possible way for tablet, desktop, and mobile viewers.

  • Optimize the speed of your site

Techniques to speed up your site:

  • Use fast hosting.
  • Utilize a quick DNS (Domain Name  System ) provider
  • Use one CSS stylesheet instead of inline CSS or multiple CSS stylesheets
  • Make your image files small as much as possible without being too pixelated
  • Minimize ‘HTTP requests’ and keep the use of plugins and scripts to a minimum
  • Compress your web pages using a tool called GZIP
  • Minify your site’s code eliminate unnecessary line breaks, spaces, or indentation in your HTML, CSS, and Javascript. If you need this watch Google’s Minify Resources page.
  • Reduce redundant content issues

Users (and search engine algorithms) can be confused by duplicate material, and it can also be exploited to influence search rankings or gain more traffic. As a result, search engines aren’t fond of it, and Google and Bing both recommend that webmasters rectify any redundant content concerns they uncover.

You can eliminate any duplicate content by following these processes:

  • Keeping numerous versions of a page or post from being published by your Content Management System (for example, by disabling Session IDs where they are not vital to the functionality of your website and getting rid of printer-friendly versions of your content).
  • Using the canonical link element helps inform search engines about the location of your content’s “primary” version.
  • Enabling AMP consideration

AMP is actually a Google-backed project that uses special code known as AMP HTML to speed up the delivery of content on compatible mobile devices. On mobile devices, AMP versions of your web pages load exceptionally quickly. They accomplish this by reducing your content and code to their possible compressed form, keeping video, text, and photos but disabling comments, forms, and scripts.

Because of the reason that AMP loads so quickly, its versions of pages are significantly more likely to be shared and read by people, improving dwell time and the number of backlinks pointing to your content is a positive factor of SEO for both of them. Furthermore, Google occasionally features AMP pages in prominent carousels in search results, providing you a significant boost for searching.

  • Add structured data markup to your website

Structured data markup is a type of code that you may add to your website to assist search engines to interpret the content. This data can assist search engines in better indexing your site and providing more relevant results. 

Structured data also improves search results by adding “rich snippets”. For example, you can use structured data to add star prices to products, reviewer information to reviews, or ratings to reviews.

These enhanced results can increase your click-through rate (CTR) and drive more visitors to your site because they are more visually emphasize and appealing immediately important information to searchers. It’s worth the effort to add structured data to your site because sites with greater CTRs are generally deemed to receive preferred treatment in search engines.

Conclusion 

Lastly, I would like to conclude that in this blog we have described technical SEO and its factors. If you think we have missed out on something then please let us know by commenting it below. Good feedback will be appreciated. Happy reading!

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