The Definitive Guide on Digital Marketing Strategies and How to Boost Your Digital Presence

  • Feb 18 ,2022

Do you think digital marketing strategies have become a significant part of your marketing strategies? Of course.

Consumers and businesses alike are nearly always online and on the go, and you want to be able to reach them and analyze their behavior wherever they are.

However, the ever-changing digital landscape may rapidly become overwhelming when a business grows. What are the best practices for developing, fine-tuning, and managing an agile digital marketing strategy when you have so many other responsibilities and tasks?

We have put together this digital marketing strategies guide to help you improve your web presence and expand your business.

What is Marketing Strategy?

A marketing strategy is a targeted and attainable plan for achieving a specified marketing-related goal (or goals). It considers what your company is already doing well and what you’re missing in terms of the goal you set, making you more likely to achieve it.

Any plan, whether marketing or not, has three components:

  • An evaluation of your problem
  • A strategy for coping with the problem.
  • A series of specific acts must be taken to carry out the policy.

Depending on the size of your business, your marketing plan may include multiple moving parts, each with its own set of objectives. Working on your approach, though, can be challenging at times.

In order to keep yourself focused on your marketing goals, keep these three stages in mind.

Check out the following list of essential marketing techniques typically used by teams across various industries to get a better idea of what they contain.

Some of the Marketing Fundamentals are:

  1. Create a blog.
  2. Use specific social media networks to promote your business (e.g., Facebook Ads or Instagram Ads).
  3. Make educational materials available for free.
  4. Optimize your digital material for search engines.
  5. Make a contest and a giveaway.
  6. Different marketing kinds should be tested to see which ones work best for your target demographic.
  7. Set up a webinar.
  8. Make a podcast about it.
  9. Make an email marketing campaign.

A digital marketing strategies aid your company in achieving specified digital objectives by utilizing carefully chosen online marketing channels such as paid, earned, and owned media.

“Digital marketing strategy” and “digital marketing campaign” are frequently interchanged like marketing strategies and tactics. So, what’s the difference between them?

Your digital marketing strategies consist of the building blocks and actions that propel you towards your end goals.

In the event that your digital marketing strategy aims to drive more leads through social media, you may target a Twitter-based digital marketing campaign.

If you want to grow your leads with Twitter, you can publish some of your company’s top gated content.

How to Develop a Digital Marketing Strategy?

Billboards and newspaper advertisements are no longer the most effective ways to promote your brand and products. All organizations must use digital marketing, and choosing the proper tactics is crucial to their success.

A few of the common platforms for digital marketing strategies include content marketing, social media marketing, search engine optimization (SEO), influencer marketing, email, pay-per-click (PPC), mobile marketing, video marketing, and affiliate marketing.

However, there are a lot of alternatives when it comes to digital marketing, and trying to figure out where to begin may be brutal, if not downright terrifying.

1. Make a List of Buyer Personas.

No matter how you market, digital or not, you need to know who you are marketing to. The most effective digital marketing strategies are based on detailed buyer personas, and creating them is the first step.

Buyer personas are fictional representations of your ideal customer(s) that can be produced by conducting research, surveying, and interviewing your target market.

It’s vital to remember that this data should be based on accurate data whenever feasible. Making assumptions about your target audience can lead to a misalignment of your marketing plan.

To build a complete picture of your persona, you should include customers, prospects, and other people outside your contact database who align with your target demographic.

Quantitative and Demographic Information

Use web analytics tools to determine where your website’s visitors are coming from quickly.

Age: Depending on the industry in which you work, this information may or may not be important. If that’s the case, the simplest way to get this information is to look for trends in your existing prospect and contact database.

Income: It’s advisable to collect sensitive information through personal research interviews rather than online forms because people may be hesitant to provide this information.

Job Title: This is something you can get a rough idea of from your current client base, and it’s essential for B2B businesses.

Qualitative and Psychographic Information

Goals: Depending on the problem your product or service solves, you may already know your buyer persona’s goals. Speak to genuine customers and internal sales and customer service personnel to confirm your assumptions.

Challenges: Talk to consumers, sales and customer service agents, and any other customer-facing staff to learn about the common issues that your target audience faces.

Hobbies/Interests: Inquire about the hobbies and interests of your consumers and others who are similar to your target demographic.

Priorities: Find out what’s most important to your consumers and target audience members in your business by talking to them. For example, if you’re a B2B software company, understanding that your target market prioritizes customer service over a low price point is beneficial.

You’ll be able to construct specific and very beneficial buyer personas for your organization by combining all of these facts.

2. Establish Your Objectives And The Digital Marketing Tools You’ll Require

You should always align your marketing goals with your business’s primary objectives. With the correct digital marketing tools, you should be able to monitor the effectiveness of your strategy along the way, no matter what your primary digital marketing goal is.

3. Examine Your Current Digital Assets And Channels

When analyzing your present digital marketing channels and assets to determine what to include in your strategy, it is better to start with the big picture.

Gather your assets and categorize them in a spreadsheet so you can see all of your existing owned, earned, and paid media in one spot.

4. Media Framework: Owned, Earned, and Paid

To do this effectively, categorize the digital vehicles, assets, or channels you’re already utilizing. Then evaluate what’s a good fit for your strategy using the owned, earned, and paid media framework.

Owned Media

It refers to your brand’s or company’s digital assets, such as your website, social media profiles, blog articles, and pictures. Owned channels are those over which your company has complete control.

This can also include some off-site content that isn’t hosted on your website but that you own (e.g., a blog you publish on Medium).

Earned Media

The visibility you gain through word-of-mouth marketing is referred to as earned media. Whether it’s content you’ve shared on other websites (for example, guest articles), public relations work you’ve done or the customer experience you’ve provided. The recognition you gain from your efforts is known as earned media.

You can gain media attention via receiving newspaper coverage and positive reviews, as well as individuals sharing your content on social media (e.g., social media channels).

Paid Advertising

Any vehicle or channel on which you spend money to attract the attention of your buyer personas is referred to as paid media.

Paid advertising includes Google AdWords, paid social media posts, native advertising (such as sponsored articles on other websites), and any other channel where you pay for higher visibility.

5. Audit and Plan Your Owned Media Initiatives

Owned media is at the heart of digital marketing, and it nearly always takes the shape of content. That’s because scope encompasses practically every communication your company sends out, whether it’s an About Us page on the website, product descriptions, blog entries, ebooks, infographics, podcasts, or social media posts.

Content helps turn website visitors into leads and customers while increasing your brand’s online exposure. And, if this content is optimized for search engines (SEO), it can increase your search and organic traffic.

Owned content should be a part of any digital marketing plan, no matter your goals. To begin, think about what kind of material will help you achieve your goals.

If you aim to produce 50% more leads through your website than last year, your About Us page is unlikely to be part of your strategy unless it has already shown to be a lead-generation machine.

Audit Your Existing Content

Make a list of all your existing owned material and rank each item based on how well it has done in the past about your current objectives.

For example, if your aim is lead generation, rank your content based on which articles produced the most leads in the previous year (such as a blog post, ebook, or site page).

The goal is to figure out what’s working now and what isn’t to plan for future content success.

Identify Gaps on Your Existing Content

Determine where there are voids in your current content. Identify any gaps in your content based on your buyer profiles.

Create some if you’re a math tutoring organization and know from research that finding efficient study methods is key for your personas.

Make a Content Creation Strategy

Make a content development plan based on your results and the gaps you’ve found, describing the content you’ll need to achieve your objectives.

This should include the following:

  • A title
  • Format
  • A goal
  • Promotional channels
  • Why you’re creating the content
  • The priority level of the content

This can be a basic spreadsheet that includes budget information if you’re outsourcing the content development or a time estimate if you’re doing it yourself.

6. Audit And Plan Your Earned Media Campaigns

Comparing your previous earned media to your present goals will assist you figure out where you should spend your time. Examine the sources of your traffic and leads (if that’s your aim). Then rank each earned media source from most to least effective.

You might discover that a certain article you published in the trade press attracted many qualified visitors to your website, resulting in higher conversions. Alternatively, you may realize that LinkedIn is where most people share material, resulting in increased traffic.

Based on previous data, the goal is to create a picture of what earned media will help you attain your goals (and what won’t). However, if you have an idea for something new, don’t throw it out just because it hasn’t been done before.

7. Audit And Plan Your Paid Media Campaigns

This procedure is similar to the last one. To figure out what’s most likely to help you accomplish your present goals, assess your existing paid media across each platform (e.g., Google AdWords, Facebook, Twitter, etc.).

If you’ve spent a lot of money on AdWords and aren’t getting the results you want, it’s time to change your strategy or ditch it altogether in favor of a platform that appears to be providing better results.

By the end of the process, you should know which paid media outlets you want to keep using and which (if any) you want to exclude from your strategy.

8. Assemble Your Digital Marketing Campaign

You’ve made your decision and planning, and you now have a clear vision of the elements that will go into your digital marketing strategy.

Here’s a recap of what you should have learned thus far:

  1. Your buyer persona’s clear profile(s)
  2. One or more digital marketing-related objectives
  3. A list of all of your current owned, earned, and paid media
  4. Examine your current owned, earned, and paid media.
  5. A wish list or a plan for creating your content

It’s now time to put everything together into a unified marketing plan paper. Based on your study to this point, your strategy document should sketch out the succession of steps you’ll take to reach your goals.


Hence an effective digital marketing strategy, therefore, aims to grow a business using SMART goals. As part of a digital marketing strategy, you may implement techniques like website design, SEO, paid advertising, content marketing, social media marketing, video marketing, and so on.

Digital marketing is one of the most efficient mechanisms for growing your own business on the internet in the present scenario. Ultrabyte is one of the most prominent companies in Digital Marketing in Kathmandu. The most effective technique to promote your business on the internet is through online marketing.

If you’re looking for the best digital marketing company in Kathmandu, we can help you develop a marketing strategy that will help you grow your business far faster than traditional approaches.

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