The process of optimizing your online content so that a search engine likes to show it as the top result for searches of a certain keyword is known as SEO. It is the process of improvement of unpaid results i.e. organic results. Editing and adding online content, modifying HTML, the relevance of specific keywords and removal of barriers to the indexing activities of search engines are involved in optimizing a website. It is used to convert the visitors of search engines into customers. With the help of the different SEO tools, SEO can be carried out very easily
There are different SEO tools used in SEO as these tools help to dissect competitor SEO strategy, save time and money on manual SEO audits, find high-converting keywords for content and content marketing, track SEO progress and KPIs, visualize and conceptualize data, communicate clear ROI to clients and many more. Some of the SEO tools are given below:
It is the most widely used web analytics service offered by Google that tracks and reports website traffic. It is one of the most used SEO tools to analyze no. of visitors on your website, who they are, and where they come from. Google Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
It is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. MozBar helps to solve the problem of its users such as SERP analysis, site/competitor research, and link profile analysis.
It is a tool that is specific to finding profitable keywords. It is helpful to identify different trends that happen within your niche, identifying a variety of keywords, audit your on-page SEO, check rankings and backlinks. SEMrush is one of the best SEO tools that help to understand your current success, get a better understanding of your competitors, and find better advertising opportunities.
It is a free browser extension that helps to regulate the most ideal keywords along with their search volume. It also provides you with the monthly search volume, Cost Per Click (CPC), Adwords competition of the specific keyword.
It is a free web service provided by Google which allows webmasters to check indexing status and optimize visibility of their websites. It previously was known as Google Webmaster Tools. Google Search Console helps the webmasters to check if there are any errors with their sitemap, list internal and external pages that link to the site, check and set the crawl rate, etc.
It is used to create special XML sitemaps that will help different search engines to better index your site. An XML sitemap is created to inform the search engines about the number of pages of a website. It boosts your search ratings to help search engines crawl your site, increase the speed of your site, and help search engines crawl your site.