Do you want more people to visit your website? But don’t know how. Search Engine Optimization (SEO) is the key in Nepal.
SEO (Search Engine Optimization) can be one of the required procedures through which you can enhance the visibility of the website in search engines such as Google.
It is to optimize one’s website’s technological layout, the applicability of the content, and link favor. This eventually makes your website more findable for the user. More people click on your website.
You might wonder why SEO. The relevance of the website leads to better ranking by search engines.
SEO assists in generating organic traffic for the website. As an online consumer, a person is most likely to click on the top 10 results from any search engine result page (SERP). Thus, these results depend upon the written content and optimization. SEO shall further attract customers, clients, and audiences.
There are more than 10 different types of SEO practiced in Nepal that help the website rank higher on Google and other search engines such as Microsoft Bing.
SEO is a complex field. However, there are some basic principles of SEO through which you can improve your website’s ranking in search engine result pages and get more website traffic.
Before diving into the intricacies of SEO techniques, understand some fundamentals of SEO to navigate the search engine algorithm and ranking.
To start with, understanding the algorithm of the search engines to determine the relevance of any specific query and ranking the website is sophisticated. But this algorithm consists of factors such as:
1. Website content
2. Authority
3. Mobile-optimized and friendly
4. Backlinks
5. Anchor texts/ Meta descriptions
6. Loading speed of the site
7. Keyword usage
8. Google search quality guidelines
SEO primarily encompasses two major approaches for website optimization and search engine visibility.
| Basis | On-Page SEO | Off-Page SEO |
|---|---|---|
| Emphasis | Elements and content within your own website | Authority, relevance, and promotion of your website locally and globally |
| Factors | Content, meta descriptions, title tags, internal linking, website speed, mobile-friendly, navigation headers and tags | Backlinks, domain authority, social media engagement. |
| Access | Direct control over on-page SEO elements | Indirect influence over off-page SEO factors |
| Consequences | Enhance website relevance and user experience | Improve the credibility and authority of a website |
| Tools | Yoast SEO plugins, Google Page Speed | Ahrefs, SEMrush, Moz |
| Examples | Keyword research, content creation, title tagline, optimization, and internal linking | Guest blogging, social media sharing, and link-building |
On-page SEO also known as On-Site SEO optimizes the web page content. Moreover, it highlights on optimization of title tags, URLs, content, and internal links.
For On-Page Search Engine Optimization, you consider these factors:
It aims to identify the pertinent word that your target audience is searching for. There are a number of online tools like Ubersuggest, SEMrush, and Ahrefs, that can help you analyze the keyword relevance and search volume. Thereafter, you can strategically include such keywords in your website’s content, blogs, and articles.
Content consists of various elements including blog posts, articles, infographics, and videos. It involves high-quality and engaging content that is relevant to the target audience. However, it is important to make sure that the content is well-written, researched, and optimized for SERP.
The brief summary that appears on the search engine result page of the website’s content is called the title. It is expected to be no more than 60 characters. Besides, an HTML coding tag associated with the SERP feature, a title tag is also crucial.
Meta descriptions are short descriptions of your website content featured below the title tag. Generally, the Meta description should be within 160 characters, inclusive of the focus keyword. Compelling meta descriptions can lead to more traffic on websites and boost click-through rates.
The linking of different pages blogs or content within your website through a hyperlink is called internal linking. Internal Links give a framework to the website and help the user to navigate through your website. When users crawl through the website, it provides users with a more seamless experience and explore more content in less time.
Header tags are the tags that provide the layout of your web content and provide the hierarchy of the information on the website. It also highlights the important keywords and makes the content more scannable for the user.
Enhancing the relevancy of the website and making the user experience better leads to a higher search engine scale and an increase in the digital presence. Here is how you can rank high through On-Page SEO:
Off-page SEO is also usually called Off-Site or backlink SEO. it confines several tips that enhance the credibility, dependability, and authority of a website. The key elements of Off-Page SEO are,
Backlinks are generally the links of other websites to your website. These backlinks act as a vote of confidence signaling to search engines that your website has valuable and relevant information, services, and products.
Social media are the platforms that are essential to encourage engagement and sharing which will eventually indicate the value of your content and how interesting it is to the user. It is similar to social bookmarks where people sign up, select their interests, and vote if your content is helpful to them.
They are the online references of your brand, company, or products that show up in product reviews, blog posts, social media, and other platforms. Google treats these mentions as implied links.
A citation is an instance of a company name, address, and phone number that can be found online. Citations and reviews help the search engine understand the location of your business and provide information for the contact.
Guest posting or blogging is the practice of contributing a post to another person’s blog in order to build a public relationship, exposure, authority, and backlinks. Contributing guest blogs to high-quality websites in your niche will help you gain exposure to a wider audience and acquire backlinks.
Infographic creation is the collection of images, data visualization, and minimal text that gives an easy-to-understand overview of a topic. SEO infographic gives you a platform to share your message by tapping into the visual parts of the brain.
Off-page SEO is an important tool that will help you improve the visibility and authority of your website. Thus, here are some of the effective Off-Page tips for SEO in Nepal that can help you in the long run:
In today’s world, the digital market of Nepal continues to evolve and grow. Therefore, it is essential to embrace the necessary SEO strategies to thrive in this dynamic market. Executing both On-Page and Off-Page SEO in Nepal will help you enhance your market visibility, attract an audience, and establish yourself as a reputable brand in the respective industry.
So, what tips from this blog are you going to try?