What is SEO? How SEO works for websites?

  •                                 Nov 15 ,2019

Here you can know about what is SEO and how SEO works for websites. Search Engine Optimization or SEO can feel a bit intimidating for businesses that are just commencing to build their website or going through a website redesign. With a little SEO knowledge under your belt, you can still start making some positive changes that will help you improve your search engine optimization. You need a clear idea about what is SEO before knowing how SEO works for websites. Here we have elaborated what is SEO and how does SEO works for websites in brief.

What is SEO?

The process of optimizing your website to get organic, or un-paid, traffic from the search engine results page is known as SEO. SEO, an acronym which stands for search engine optimization. It evolves and changes all the time. Your content needs to first be visible to search engines, to show up in search results which makes it the most important piece of the SEO puzzle. If your site can’t be found in Google, then there’s no way you’ll ever show up in the SERPs (Search Engine Results Page).

There are many Search engines such as Bing, Google, Yahoo, etc. These Search engines have three primary functions:

Crawl: Search the Internet for content, looking over the code/content for each URL they find.

Index: Collect and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result of relevant queries.

Rank: Provide the pieces of content that will best answer a searcher’s doubt, which means that results are organized by most relevant to least relevant.

How does it work?

By scanning, or crawling, different websites search engine can better understand what the site is about. This helps them produce more relevant results to those who are searching for particular topics or keywords. And then scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page (SERPs).

SEO is the process that helps an organization to make the site ranks high in search engines for relevant keywords and phrases. By improving your SEO, you can work to increase your visibility on the search engines which helps you reach and engage more potential customers. By creating more appealing and effective SEO-focused content and with the help of different SEO tools you can improve your chances of bringing in more targeted organic traffic.

For Seo to work completely you need to know more about on-page optimization and off-page optimization too. Because without content, Seo is not even possible. There any many steps and processes for both on-page and off-page optimization which helps in the page ranking of a website.

About on-page optimization

On-page optimization is the practice of optimizing different web pages to rank higher and obtain more relevant traffic in search engines. On-page applies to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Some of the factors to make your on-page optimization more attractive and effective are:

  • Meta Tags
  • Title Tags
  • Meta Descriptions
  • Heading Tags
  • SEO Factors
  • Usability Factors
  • URL Strings
  • User-Friendly, Authoritative Content
  • Keyword Targeted Content
  • Internal Links and Outbound Links
  • Optimize Your Images
  • Mobile Responsive
  • Site Speed
  • The Perfectly Optimized Page

About off-page optimization

Off-page optimization refers to actions taken outside of your website to impact your rankings within search engine results pages (SERPs). It includes improving search engine and user understanding of a site’s popularity, relevance, sincerity, and authorization. This is fulfilled by other prominent places on the Internet such as renowned pages, sites, people, etc. linking to or promoting your website, and effectively endorsing for the quality of your content. Some of the factors to make your on-page optimization more attractive and effective are:

  • Blog Directories Submission
  • Blog Commenting
  • Forum Submission
  • Article Submission
  • Question and Answer
  • PDF Submission
  • Image Submission
  • Video Submission
  • Comment link 
  • Social Bookmarking
  • Social Media Marketing
  • Brand Mentions
  • Infographics Submission
  • Web directories Submission

In a nutshell, SEO helps a website to rank better and faster. We at Ultrabyte help you rank your website with various services. If you have a website and want it to rank on the top of the google search please feel free to Contact Us.

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