What is SEO? How SEO works for websites?

  • Nov 15 ,2019

Here you can know about what is SEO and how SEO works for websites. Search Engine Optimization or website SEO can feel a bit intimidating for businesses that are just commencing to build their website or going through a website redesign. However, with a little SEO knowledge under your belt, you can still start making some positive changes that will help you improve your search engine optimization. You need a clear idea about what is SEO before knowing how SEO works for websites. Here we have elaborated a basic SEO guide on what is SEO and how SEO works for websites in brief.

What is SEO?

The process of optimizing your website to get organic, or unpaid, traffic from the search engine results page is known as SEO. SEO is a digital marketing process that stands for search engine optimization. It evolves and changes all the time. Your content needs to first be visible to search engines, to show up in search results which makes it the most important piece of the SEO puzzle. If your site can’t be found in Google, then there’s no way you’ll ever show up in the SERPs (Search Engine Results Page).

Keyword research is one of the basic processes of locating and evaluating search phrases that people enter into search engines to utilize the information for a specific purpose, such as SEO or general marketing.

There are a variety of keyword research tools available to help you identify more qualified, higher-converting traffic.

The fundamental purpose of a user while searching a query in a search engine is search intent. If you know search intent, it would be very easy for you to put the basic primary keyword on your website so that it would be easier for you to rank higher.

There are many Search engines such as Bing, Google, Yahoo, etc. These Search engines have three primary functions:

Crawl: Search the Internet for content, looking over the code/content for each URL they find.

Index: Collect and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result of relevant queries.

Rank: Provide the pieces of content that will best answer a searcher’s doubt, which means that results are organized by most relevant to least relevant.

How does it work?

By scanning, or crawling, different websites search engines can better understand what the site is about. This helps them produce more relevant results for those who are searching for particular topics or keywords. And then scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page (SERPs).

SEO is the process that helps an organization to make the site rank high in search engines for relevant keywords and phrases. Moreover, by improving your SEO, you can work to increase your visibility on the search engines which helps you reach and engage more potential customers. By creating more appealing and effective SEO-focused content and with the help of different SEO tools you can improve your chances of bringing in more targeted organic traffic.

Google search console can assist you in monitoring your website traffic, optimizing your ranking, and making educated decisions regarding the look of your site’s search results as an online marketer.

The goal of SEO is to make a website accessible to search engines to enhance rankings. CRO is the practice of enhancing the user experience to increase the conversion rate. One is concerned with search engines, while the other is concerned with users.

For SEO to work completely you need to know more about on-page optimization and off-page optimization too. Because without content, SEO is not even possible. There any many steps and processes for both on-page and off-page optimization which helps in the page ranking of a website.

About on-page optimization

On-page optimization is the practice of optimizing different web pages to rank higher and obtain more relevant traffic in any type of search engine. Moreover, On-page applies to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Some of the success factors to make your on-page optimization more attractive and effective and increase your organic results are:

  • Meta Tags
  • Title Tags
  • Meta Descriptions
  • Heading Tags
  • SEO Factors
  • keyword research
  • URL Strings
  • User-Friendly, Authoritative Content
  • Keyword Targeted Content
  • Link building i.e; Internal Links and Outbound Links
  • Optimize Your Images
  • Mobile Responsive
  • Site Speed
  • The Perfectly Optimized Page

About off-page optimization

Off-page optimization refers to actions taken outside of your website to impact your rankings within search engine results pages (SERPs). It includes improving search engine and user understanding of a site’s popularity, relevance, sincerity, and authorization. This is fulfilled by other prominent places on the Internet such as renowned pages, sites, people, etc. linking to or promoting your website, and effectively endorsing the quality of your content.

When it comes to SEO, Google Analytics is a fantastic tool. This SEO data is thorough and accurate, allowing you to acquire invaluable insight into your target demographic and audience.

Mobile SEO is the process of optimizing a website for search engines while also ensuring that it can be seen flawlessly on mobile devices such as smartphones and tablets. 

However, some of the factors to make your on-page optimization more attractive and effective are:

  • Blog Directories Submission
  • Blog Commenting
  • Forum Submission
  • Article Submission
  • Question and Answer
  • PDF Submission
  • Image Submission
  • Video Submission
  • Comment link 
  • Social Bookmarking
  • Social Media Marketing
  • Brand Mentions
  • Infographics Submission
  • Web directories Submission


The amount of organic search traffic is a good predictor of overall SEO success. When a website’s content contains terms that frequently match what consumers are looking for, it is more likely than competing websites to have a rich result and appear on more search engine results pages (SERPs).

In a nutshell, SEO helps a website to rank better and faster. Moreover, search engine optimization or SEO company works with businesses like yours to improve their visibility in search engines. Increased search engine visibility equals more traffic to your website, which means more leads, phone calls, and sales. We at Ultrabyte help you rank your website with various services. If you have a website and want it to rank on the top of the google search please feel free to Contact Us.

One thought on “What is SEO? How SEO works for websites?

  1. Roshan Raj Mishra says:

    Very impressive and effective information.

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