What is Pay Per Click?

  •                                 Sep 05 ,2021

For your small business, surely you have made a great website. it is obvious that you have given your best effort to make its design the best, filled with good content and information. 

All your work will be waste if nobody taps on your site although you have the best content that a user wants and it is the bitter truth in today’s world. But there is a solution to it which is PPC (Pay Per Click). Now, you are thinking about what is Pay Per Click? Do not worry this blog is all about this. 

Pay-Per-Click is one of the techniques for advertisement to attract your audiences online. It is a place where you have to give a certain amount of money if a visitor clicks on your site and is a platform to put ads online in strategic places. Rather than attracting the viewer in an organic way, it intentionally focuses on buying them online. 

What is Google Ads?

Google ads are considered the famous system in the world for PPC advertisement. to make ads visible on the search engine and other properties of google, business is enabled by the ads platforms.

pay-per-click is operated by Google Ads in which users are proffered keywords and on the basis of click on their advertisement and pay for it. Google chooses a group of winners extracted through digging the pool of ads advertisers whenever a search is initiated in its Search Engine and after that appeared in Search Engine Result Pages (SERPs). the method of choosing winners is based on the fusion of factors, including the relevance and quality of their ad campaigns and keywords, and also includes the size of the bid of the keywords.

What is Cost-Per-Clicks?

You will have to pay a specific amount of money if a visitor clicks on your business’s ad and this sort of money you pay is called Cost Per Clicks (CPC). CPC fees can vary between the average of $1 to $2. But in some cases, the amount is as little as some pennies per click but some will also can cost greater than $50. 

Another essential term in CPC is CPM that stands for Cost Per 1,000 Impressions. It will be applicable only for display and video ads. CPM is only based on how many impressions you have got but in CPC the only thing that matters is the number of clicks that are clicked by the visitors. you are not paying for the number of clicks but for the right to display your ads 1,000 times.

What do you think is Pay-Per-Clicks is suitable for your website? Reasons for using PPC in your online business are given below:

  • It’s fast
  • Cost-effective
  • It’s extremely targeted
  • It permits you the previous visitors to retarget
  • It’s trackable

Managing the PPC Campaigns

  • Define Your goals

Goal-setting and careful planning is the most essential part of Pay-Per-Click campaign management to be successful. What are the achieving goal and how well you have planned to achieve is all that matters to make your whole PPC campaign.

That’s why making the right goals is the initial step to make effective management of a PPC campaign. you have to set your goals in the right way whatever your next step is like getting traffic, views on a video, conversions of sales, or something else. you should also define clearly those matrices which you are going to apply to calculate the goals.

Setting a realistic target is also important for every PPC campaign. Once you have to think that you are pushing yourself for failure if your targets are unrealistic. Try to set your targets realistic and after that plan, your PPC campaign depends on it.

  • Find PPC Keyword 

To make a PPC campaign successful, it is important to research your keyword properly. If not, it will affect the different sides of your campaign.

For the right search query, you have to optimize ad copy with keywords to be sure that for the right search queries your ads will be displayed. Generally, you will have to face various advertiser’s competitors for the best PPC keywords. and the keywords will decide how much competition you will face from the advertisers. 

So, choosing the keywords that are relevant is crucial. For this, you have to use different keyword research tools like Google Keywords Planner and SpyFu to get the most suitable keyword that you should include in your ad.

  • Refining Landing Pages

You have to add the page’s URL destination to which you desire your ads to be redirected if you are making your ads. It is also crucial to choose the landing pages properly. 

You cannot expect that you send your blog and thinking they will make the effort to find out your services and product page and convert and you do not have to spend your money on it. So, sending the people to your home page is equally important rather than just adding a step in your funnel which is unnecessary. 

As to choose the relevant keywords to be displayed in the ads which you want to show the visitors when they searched on the result page is crucial, to stop being shown the ads for the wrong keywords is also equally important. Your ads will be displayed for particular keywords which are not pertinent to your business sometimes. 

In this type of case, using negative keywords is the best option for enhancing the chances of showing your ads in the relevant keywords and not showing your ads even if the audiences use the previously used keyword in the search query. It will help to reach your ads to the relevant people. In a sense, negative keywords are the opposite of keywords that will be applicable for those searches that may trigger your ads due to the overlapping words. But it is one of the ways to neglect your ad if it is not relevant to the search.

PPC strategies

Here is a list of some PPC strategies which will help you advertise your business:

  • Launch a remarketing campaign
  • Design mobile-first landing pages
  • Set a Realistic Advertising Budget 
  • Use Responsive Search and Display Ads
  • Embrace A/B Testing
  • Write Compelling, Benefit-rich  Ad Copy
  • Try Lookalike and Similar Audiences
  • Include Ad Extensions
  • Advertise on Multiple Platforms


Lastly, we would like to express kind gratitude for reading this blog to the end and hoping that you have received the information that you are searching for. And if you cannot find the topic that you are looking at related to it then feel free to give feedback in the comment section below. We are glad to provide the required information about Pay-Per-Click. If you are interested in Search Engine Optimization then read another blog related to it. Happy reading!

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