A solid graphic designing process is a base that will help you deliver the best designs for the client and their audiences. Once you create a better graphic designing process, it becomes easier and swifter the next steps each time you’re working on a new project.
Although the graphic designing process is relatively standardized, there are ways to improve the workflow. We developed a list of steps to optimize the designing process with which you can create the best graphic design.
The graphic designing process represents the distinct stages of a design project where different works are to be performed. The process can be divided into four different steps. Once you create this strategy, you can use it for every other design project.
These four different steps of the graphic designing process are Discovery, Design, Development, and Deployment inside which you can find various steps. Design collaboration tools can help you cover all of these steps to create an amazing and best design.
Discover exactly what your client needs and their targeted audience.
We begin the graphic designing process with the creative brief to create a creative graphic design. It helps the designer to learn more about the requirements of the client along with the audience. In this step, a designer needs to collect as much information as possible about the client, and their company, project expectations, and the audience too. You should gather information about their business’ brand ethos, competitors within their sector, and access to brand guidelines, if possible. The creative brief is the foundation of the project, as it will significantly affect the following steps.
With the right questions, the creative brief offers a lot of valuable information. The goal of the research step is to learn more about your client’s competitors as their work can be a good source of inspiration sometimes. But your design should be different and unique that represents the brand of the clients along with other requirements.
Now with a certain idea of your client and their competitors, you will be able to generate new design ideas. You can use a pen and paper to map out the purpose of the design. While brainstorming, your main ideas should be on focus along with other new ideas and shoot out designs. You can use design platforms like Dribbble, Facebook groups, Slack communities, or also Q&A portals like Quora for more ideas.
Create a design as per the client’s guidelines and with other discovered information.
You can create a design on your prioritized ideas by sketching. You can use the computer with different graphic design tools too. A touch of simple and innovative ideas can be given to the design along with other information.
When you share your best sketches/design with your client, they will provide you with initial feedback. Now you can recreate the final designs with the feedback from the client. You should always come up with different variations of designs so that the clients can choose between existing designs. To build these designs, you’ll probably need a lot of different graphic resources but; you shouldn’t create everything from scratch.
Recreate the design with the review from the client until approved.
After a design has been created, a review of the client is a must. Your clients will always have plenty of feedback and change requests on the final designs too. Some changes may come up like fonts, colors, and sizes. Start refining the designs that you have presented to your clients according to their feedback and changes request. You can also ask other people (designers) for instant feedback before presenting the designs to your client again.
The way of presenting your refined design will affect your number of revisions, as well as the related feedback. It also depends on your clients. Being able to tell a story about your designs will help you influence and convince your client. With a proper concentration on presenting the process of your design to your client, they can understand your work better. This way even if your client has another opinion, your presentation will explain your perspective, which could convince your client of your idea.
Deployment or Delivery of the design is only done, once it is finally approved by the client.
The design that is delivered contains all the client’s qualities and ideas and information for the audiences too. You delivered the final design, once the client approves the refined design.
You may have a different graphic designing process and this article may resemble very little similarity of your process. But you can try this process if you have trouble creating or arranging the graphic designing process for your clients. The process and workflow may not be often discussed topics but their consequences are undeniable. Ultrabyte International provides one of the best Graphics Designing Services in Kathmandu, Nepal. The Graphic Designing Services include Logo Design, Facebook Post and Cover Design, Infographics, Business Card Design, Advertisement Banner Design, and much more. For more information please contact us.